旅行箱广告“将女友装箱再也不吵架”引争议，品牌方：已处罚涉事人员

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp style=\"margin: 12px 0px\"\u003e近日，一段某旅行箱品牌方在抖音平台上发布的宣传视频引发争议。视频中，一名女性模特蜷缩躺入一款大容量行李箱内，随后旅行箱拉链被人拉合并配有文案。“如何打破冷战僵局？自从给女朋友买了这个大容量行李箱，高兴的她再也没有跟我吵架。”\u003c/p\u003e\u003cp data-exeditor-arbitrary-box=\"image-box\"\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_0--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e引发争议的旅行箱视频广告。网络图\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 12px 0px\"\u003e视频发布后，迅速引发网友热议。16日，有大量网友指出，该视频将女性“装入箱中”并配以“再也不吵架”的文案，容易让人产生与犯罪行为相关的联想。还有消费者表示，这种画面被拿来娱乐化营销，无论是拍摄视角还是文字内容都极不妥当。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"margin: 12px 0px\"\u003e记者发现，涉事品牌是杰凯西行李箱。事件发酵后，杰凯西行李箱官方工作人员向记者证实，品牌官方账号此前确实发布过上述视频，目前已做删除处理。该工作人员表示，最先发现视频内容不妥的是公司运营人员。“是公司内部自己发现的，所以就下架了视频。”她承认，公司近期陆续收到许多与此事相关的反馈和投诉。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"margin: 12px 0px\"\u003e该工作人员透露，公司负责人已对涉事人员进行了处罚。“我们这两天正在开会，具体处罚措施暂不清楚。”记者询问该视频的创意初衷，对方回应称，只是为了宣传店铺里在售的大容量尺寸行李箱，并无别的意图。17日，记者查看涉事店铺发现，目前视频同款旅行箱仍在店铺正常销售，页面显示已售出逾1.4万单。\u003c/p\u003e\u003cp data-exeditor-arbitrary-box=\"image-box\"\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_1--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e涉事旅行箱目前在售。网络图\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 12px 0px\"\u003e3月16日，抖音平台工作人员就此事作出回应。工作人员表示，目前经系统查询，商家确实已对该争议视频作了删除处理。针对消费者反映的该视频涉嫌暗示违法犯罪场景的情况，该工作人员解释，涉事视频属于商家自行在主页发布的视频作品，涉及广告性质的内容平台本身会有审核机制。平台已将情况反馈至监管部门，后续核实后将严格依规处理。“这种广告确实影响到了平台的风气。”\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003c!--PARAGRAPH_3--\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"margin: 12px 0px\"\u003e上游新闻记者周荞\u003c/p\u003e\u003cdiv powered-by=\"qqnews_ex-editor\"\u003e\u003c/div\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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